Part 3
How the NOAAH Offer Was Created
What I included in the design process — and why.
Before the NOAAH offer came to life, I spent several years learning interior design. I created, tested, made changes — and, most importantly, listened to myself: what helps me, what gets in the way, and what gives the most satisfaction. I didn’t want to follow traditional schemes. I wanted to create a process that not only delivers visual results but also leads the client through a real transformation.
That’s how the offer I now call The NOAAH Journey was born — and every part of it has a clear purpose.
1. The Collection
At the beginning of my journey with interior design, one of the biggest challenges was finding the right furniture and finishes. I browsed through thousands of models — but most didn’t fit together. I didn’t yet have the instinct or skill to build cohesive sets. That’s why I created The Collection — a carefully curated library of furniture and materials that I personally consider interesting, timeless, and stylish.
Thanks to this, clients can immediately begin building their own folders of elements they like. And I can show them how these combinations work visually — even before they’re included in the final project. It saves time and helps the client identify their style before making any decisions.
2. Vision Day
For a long time, I believed that designing with NOAAH would be mostly about listening to the client and turning their vision into an image. But over time I realized that wasn’t enough. True transformation comes when the client begins to act like a designer — testing, deciding, experimenting.
That’s why I created Vision Day — a day full of energy, courage, and collaborative design.
On that day, we prepare everything together: your empty interior, your selected sets from The Collection, and a system ready for quick image previews. We meet in person — ideally at your home, so you feel completely at ease. We sit down together, and step by step, you begin shaping the space you envision. You can mix styles, try different layouts and color schemes, and I generate the images in real-time.
It’s an intense, creative experience that helps you feel what’s truly yours — and what’s not.
And although it’s a demanding day for us, logistically and creatively — I believe there is no real transformation without it.
3. The Concept
After the energy of Vision Day comes a moment of calm. From my own experience, I know that time and patience are what allow the best design decisions to emerge. Many times, I returned to a project I thought was finished — only to realize, after a few hours or even days, that something still felt off. That “aha” moment doesn’t always come immediately. Sometimes you need to sit, observe, feel. Sometimes it only takes a single walk, a single thought, to change everything.
That’s why I’ve built in 3 rounds of revisions — each one focused, unrushed, and fully reflective. It’s a phase of fine-tuning, thoughtful consideration, and maturing the vision. For me — it’s often the most important part of any project.
4. The Vision
When the project is truly ready, I create the final presentation — carefully crafted images with atmosphere, light, and detail. It’s the moment the client sees their space as it could really be.
But it’s more than that — it’s a moment of pride. The client doesn’t look at a project made for them. They see a project made by them.
And even if they design only one space — their private NOAAH page remains available for 12 months. They can return to it, continue the project, request updates. Because style and needs evolve — and NOAAH is built to evolve with them.
This isn’t a fixed design. It’s a space for growth.
And every step of your journey will be published in The Portfolio — a personalized website created just for you. There, in one calm and elegant space, you’ll be able to view your interiors — in high resolution, whenever you want.
That’s exactly how I imagined the NOAAH experience.
And that’s what I’ve built.
